David Protein, known for their ultra-high protein snack bars, has made a bold and unexpected entry into the seafood space with the release of Wild-Caught Pacific Cod filets. Here’s everything you need to know:

Single Ingredient Purity: Each order of their new cod comes with 4 uncooked 6 oz., flash-frozen filets.‍

The Macros: 23g protein, 100 calories, 0g sugar.

‍How the fish is sourced: Wild caught by Kyle Lee (@fishermankyle), a commercial fisherman based in Alaska.

‍Price: $55 for the 4 filets. Shipping is dependent upon the delivery address.

While this launch sounds fishy, it’s legit. The launch is more than a novelty–it’s a lateral extension of the company’s brand ethos. David Protein continues to redefine what a protein brand can deliver to the Consumer Packaged Goods (CPG) market. ‍

Secure your gains and David Cod here.